COMMUNITY BUILDING ON THE WEB

4. ROLES: From Newcomer to Oldtimer

All around the world, in all kinds of communities, you see the same timeless social roles in action. Newcomers arrive and must prove themselves before being fully accepted. Natural leaders emerge and take charge of running the show. And old-timers sit on the sidelines telling stories, performing rituals, and kvetching about how much things have changed. 

These familiar and universal roles are being played out right now in churches and bars, playgrounds and workplaces, living rooms and basements—and also in the mailing lists, newsgroups, chat rooms, and virtual worlds of Cyberspace. The role that each individual plays, however, changes over time. Shy visitors evolve into confident contributors; eager students become knowledgeable teachers; and novice game players become tournament champions. It's your job as a community-builder to create an environment that fosters these basic social roles, while meeting the changing needs of your members as they become progressively more involved in community life. 
 
 
 

In This Chapter

The Membership Life Cycle
     Recurring Roles
     Five Key Stages

WelcomeYour Visitors
     Create a Visitors Center 
     What Can Visitors Do?
     Is This Community For Me?

Instruct Your Novices
     The Membership Ritual
     Learning the Ropes

Reward Your Regulars
     Getting Personal
     Building Character

Empower Your Leaders
     Defining a Leader's Role
     Who's in Charge?

Honor Your Elders
     Words of Wisdom
     Lead On
 
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