All
communities need gathering places. Think of the corner pub, the office
lunchroom, the neighborhood bookstore, the local hobby shop, the village
church, that hip downtown music club—all places where people who work,
play, live, and learn together can gather into groups.
On the Web, a gathering place can be a mailing list, a
discussion topic, a chat room, a multiplayer game, a virtual world, a web
site—or some combination of these spaces. To build a successful community,
you'll want to set up gathering places that reinforce your purpose and
meet the needs of your target audience. And to accommodate growth, you'll
need to start small and let your members have a hand in the evolution of
your community.
In This Chapter
People Are Talking
Choose Your Tools
Construct Your Platform
Mapping the Territory
Organize Your Gathering Places
Design Thematic Neighborhoods
Zoned for Growth
Use Your Resources Wisely
Listen to your Members
Plan for Controlled Growth
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