COMMUNITY BUILDING ON THE WEB

2. PLACES: Bringing People Together

All communities need gathering places. Think of the corner pub, the office lunchroom, the neighborhood bookstore, the local hobby shop, the village church, that hip downtown music club—all places where people who work, play, live, and learn together can gather into groups.

On the Web, a gathering place can be a mailing list, a discussion topic, a chat room, a multiplayer game, a virtual world, a web site—or some combination of these spaces. To build a successful community, you'll want to set up gathering places that reinforce your purpose and meet the needs of your target audience. And to accommodate growth, you'll need to start small and let your members have a hand in the evolution of your community. 
 

In This Chapter

People Are Talking
    Choose Your Tools
    Construct Your Platform

Mapping the Territory
    Organize Your Gathering Places 
    Design Thematic Neighborhoods

Zoned for Growth
    Use Your Resources Wisely 
    Listen to your Members
    Plan for Controlled Growth 
 
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