1. PURPOSE: The Heart of Your Community
 A
successful community serves a clear purpose in the lives of its members,
and also meets the fundamental goals of its owners. Whether you're creating
a new Web community, or refining an existing one, you'll be more successful
if you can define and articulate what type of community you're
building, why you're building it, and who you’re
building it for.
Because communities evolve, the purpose of your Web community
will change over time in response to the shifting social and economic landscape
of the Web. Nonetheless, articulating your vision up-front will help you
focus your thinking and attract your core audience - which is the
first step towards creating a coherent, compelling, and successful Web
community.
Articulate Your Vision
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